Ancient Roop Chaudas Beauty Rituals for a Festive Glow

The festival season in India is more than just lights, sweets, and celebrations, it’s also a time of cleansing, renewal, and rituals that prepare us to welcome prosperity and positive energy. Among these beautiful traditions, Roop Chaudas (celebrated a day before Diwali) holds a special place.

Traditionally, Roop Chaudas is the day women and men indulge in beauty and self-care rituals , a symbolic cleansing of the body, mind, and aura. It’s not vanity; it’s preparation. Just as we deep-clean our homes for Diwali, we also “polish” ourselves, inviting in glow, health, and confidence.

The Tradition of Roop Chaudas

• Ubtan and Lepas: Natural scrubs made with turmeric, gram flour, and herbs were applied to exfoliate dead skin and reveal softness.
• Taila Abhyanga (Oil Massage): A full-body oil massage helped improve circulation, relax muscles, and detoxify.
• Snana (Herbal Bath): Bathing with fragrant herbal waters was believed to purify the body, balance energies, and uplift the spirit.
• Hair & Skin Rituals: From applying herbal hair packs to massaging nourishing ghee or oils on the face, these beauty customs were deeply healing and celebratory.
  

This day was a reminder that taking care of ourselves is just as sacred as preparing the home and altar.

Why This Tradition is Better Than 

In today’s fast-paced world, facials often mean quick fixes at salons with harsh chemicals, strong peels, and synthetic creams. While they may give instant brightness, they often strip the skin’s natural flora, leaving it sensitive, dull, and dependent on repeat treatments.

Roop Chaudas traditions, on the other hand, work with the body’s natural rhythm.

• They use time-tested herbs, oils, and ghee that heal and strengthen skin from within.
• Instead of masking the skin, they cleanse, repair, and nourish it deeply.
• These rituals are not just external but also calming, grounding, and holistic - benefiting both body and mind.
  

That’s why Ayurvedic glow rituals don’t just make you look radiant for a day; they help your skin stay naturally healthy and youthful for years.

A Modern Roop Chaudas Ritual 

Life today is fast, and unlike our grandmothers, we don’t always have the luxury of making elaborate ubtans or brewing herbal waters at home. Yet, the heart of Roop Chaudas remains the same - to pause, nourish yourself, and let your natural glow shine through.

That’s where small, simple Ayurvedic rituals fit beautifully into our festive preparations.

Ohria Ayurveda’s Festive Glow Ritual

This Roop Chaudas, revive the age-old tradition with a ritual that’s effortless yet deeply effective:

• Massage with Ghee Cream – Made with pure, sattvic ghee, it melts into the skin, deeply nourishing, repairing the barrier, and leaving behind a soft, luminous glow.
• Kansa Wand Ritual – Glide the cool, healing metal wand gently across your face in circular motions. It stimulates circulation, tones the muscles, reduces puffiness, and lifts the skin - giving you that festive radiance naturally.
  
  

Together, this ritual feels grounding, indulgent, and in harmony with the spirit of the festival. Think of it as your personal Roop Sadhana - a little sacred self-care before stepping into Diwali celebrations.

This Roop Chaudas, let your beauty ritual be as meaningful as the festival itself.
Glow naturally, glow traditionally - with Ohria Ayurveda.

FAQs

1. Why do we celebrate Roop Chaudas with beauty rituals?
Because Diwali isn’t only about lighting up our homes - it’s also about lighting up ourselves. Roop Chaudas is a day to cleanse, nourish, and prepare the body so you enter the new year feeling radiant, confident, and refreshed.

2. How is this different from going for a salon facial?
Salon facials usually give an instant glow with chemicals, but it fades quickly and can leave the skin sensitive. Roop Chaudas rituals use natural herbs, ghee, and oils that not only give glow but also heal and strengthen the skin for long-term beauty.

3. I don’t have time for long ubtans and massages - what’s a quick fix?
You don’t need hours! Just 10–15 minutes with Ohria’s Ghee Cream and Kansa Wand is enough to deeply nourish, tone, and refresh your skin before festivities. A small ritual with big results.

4. Can men also do these rituals?
Of course! Traditionally, Roop Chaudas was for everyone. Men too used ubtans, oils, and herbal baths to look and feel their best before Diwali. Today, a glow ritual is genderless — it’s self-care.

5. When should I do the ritual - morning or evening?
Traditionally, Roop Chaudas rituals were done before evening lamps were lit. But in modern times, choose what works for you. Morning energizes, while evening helps you relax and enter Diwali night glowing.